- Advertising campaigns in magazine
THESE advertisements presented kids clothing of PFI. The aim of these advertising is to persuade the consumers to purchase the products and also to raise the brand awareness. It attracts the consumer needs when they see these pages on magazines and increase the brand awareness.
- Advertising campaigns on internet
THIS advertisements informs that the customers will get a FREE hand-screened canvas tote bag if they purchase the products $30 or more at any of our Paul Frank retail stores. Especially, 10% of total sales will be donated to Generation Rescue. So it convinces the customers to go to Paul Frank retail stores, shop and support a good cause. The aim is to inform and convince the customers to join the charity with PFI. It appeals to a moral aspect of the customers that pull them to Paul Frank retail stores.
- Advertising campaigns on transportation
THIS bus all dressed up to presents the brand and paulfrank.com in Las Vegas. You can honk if you see it driving on the road. Its aim is to raise the brand awareness. It enormously catches everyone sight who is on the street. Also, it does more people know Paul Frank brand.
- Advertising on the right people
THIS is one of Paul Frank key promotions placed the products on many celebrities and DJs. It is a good way to persuade consumer’s need. When most people see the products placed on the celebrities they crazy about, absolutely they want to get the same products like their idol. This is the bright way of PFI to promote the products without spending a huge budget on any advertisements.
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