- Hold the gift giving concept when we make the products. "If you're going to make a gift for somebody you're not thinking of any age group or any marketing strategy," Frank said. "All you're thinking about is what's going to put a smile on your friend's face and get them to compliment you. I like to give presents, but I also like people to say, "That's a good job, Paul."
- Make a great product with unique designs, bright colors and wide range of inspired products for people all ages. “The element of discovery was key” Heuser said.
- Tap into people’s emotions by not selling but somewhat bringing them to it. “Making a great product and having people seek it out gave them the feeling they were in the know and part of a secret society.”
- Not follow trends but we do push them. That makes our customers fashionable, chic and stylish. "We're not afraid of pushing trends instead of following them," said company president and co-founder Ryan Heuser. "And our corporate culture mirrors our consumer."
- Young at heart employees who have been inspired by art, music, architecture and entertainment. They always create fun products for their friends. They are as the key of the products. If there are no these employees, there will not be fun products for friends.
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