Aug 1, 2010

Product strategy - Logo & Motto

1195993059 Paul Frank built a sassy-looking monkey icon called Julius to be the brand logo. He got the idea for Julius when he started making purses as a present he gave to his girlfriend. The monkey has no organ grinder adorned all Paul Frank products such as wallets, pajamas, clocks, T-shirts, key chains and other items.Certainly, it appeals to people of all ages and especially does everyone know the brand.

The campy motto, "Paul Frank is your friend" refers to Paul Frank is always their costumers friend as the products we made as gifts for friends. The motto speaks to adults and their children to do fun activities with Paul Frank such as cycling, doing art work, listening to music or even cooking. We have been creating smiles around the world for ten years.

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