Company background

from Gifts became a Company

In 1995 originally Paul Frank sewn wallets and handbags decorated with loveable monkey icon names Julius as gifts for his girlfriend. The adorable character was famous in small group and became a little company overnight. Two years later, Paul Frank Industries (PFI) was formally incorporated in Southern California for need of a fun outlet celebrating creativity and individuality. The company attracted people of all ages with its bright color and unique sensibilities.

As the company developed their plans to create fun products, PFI employees who are young as well as young at heart have always been inspired by art, music, architecture and entertainment. They made guitar straps to indie rock groups and special edition t-shirts to hot DJs.

Paul Frank clothing and other products became popular and visible excellently. The brand appeared in many films like Superbad, Knocked Up, Austin Powers, American Pie and Charlie's Angels. The numerous celebrities came to Paul Frank Store such as pop stars, punk bands, indie rocks groups and actors. So, the media love to keep their eyes on Paul Frank.

The company launched eighteen stores worldwide. There are in Southern California, Los Angeles, San Francisco, Dallas, Chicago and New York City, London, Amsterdam, Berlin, Dubai, Qatar, Bangkok, Athens, Taipei, Japan and Malaysia.

Rationale

Everyone knows Paul Frank from the loveable monkey icon, Julius. The reaction when people see Paul Frank characters is “Oh, my!” whether a high school student or parents in their middle age. Certainly, I as an ordinary girl fell in love with that monkey, Julius at the first time I saw. At first glance, I saw it on T-shirts then looking around Paul Frank Store (at Central Festival, Phuket), I found that monkey decorated on many products including clothing, children's wear, watches, glasses, swimwear, accessories and even bikes.
It extremely attracted my attention and also my need. When I went shopping, I’ve never passed Paul Frank Store without taking a glance at that monkey. I just like to look at that monkey. It always makes me smile like that monkey, Julius. And when I had the opportunity to learn about the global brand, Paul Frank was the first brand I thought of. This brand really interested me; there were many things I want to know about it. So, I decided to choose Paul Frank brand without hesitation.

Journal #6

Time passes so quickly. The mid term examination comes. So we spent the first class on review of the lesson. It was about negotiation. In business, what we think and what we say are rather different. We do not always say what we think directly but we need to express it politely and firmly. That was the activity I did in the class. I though it’s somewhat difficult to make a speech firm and also polite because if it is firm, it isn’t always polite. However, that activity showed me how to make a delicate negotiation. I hope I’ll be able to do it in the mid term exam.

For the special time, we presented “The first day at work” activity. Every group did it excellently. There were different styles of the presentation in each group. Some groups were formal and some were entertaining. The presentations indicated our intention, attempt, creativity, entertainment and development. It very impressed me. Now, I’m rather anxious about the mid term exam coming soon. LOL