Letter of invitatons for professional comments

Dear, my honourable business partners of all brands

I am pleased to invite you, on behalf of the General Manager of Paul Frank Industries in English for international trade Course, to observe on how to advance my company perfectly.

Paul Frank Industries always creates products with inspiration of fun, art, music, architecture and entertainment. The customers all over the ages got it. Nevertheless, I need your evaluation or suggestions for a big change to make more progress in the company.

As one of the business partners of Paul Frank Industries, you please feel free to make me comments. Thank you for taking the time to read this letter and being a part of my advance. I will be in touch with you soon. 

Sincerely,

Miss Pharita Urapananan

General Manager of Paul Frank Industries

Journal #5

First of all, I want to thank Boss G for her kind and helpful comments on the job interview activity last week. That satisfied and cheered me more than I expected. Boss G began the class surprisingly with showing the photos of our activities that was so amusing and impressive. Then she gave us some tips for job interview. It was very useful for me because I have an interview for the internship next week!!

Furthermore, I’m going to be a Blog Police to comment professionally on my business partners’ blogs. It’s like a Fashion Police on TV. The professional comments focus on the design of each blog for instance balance, rhythm, position, color and size. Oh! I’m very excited to make the comments for my business partners and also excited to receive the comments on my blog design from them.

Journal #4

The fourth week passed by with a joyful time. In this week, I learnt about the product strategy; branding and positioning. To exemplify the positioning, Aj. Gob cleverly applied the concept of positioning to the job interviews. I thought in job interviews we have to show our unique selling point and our positioning. Thus, it is similar to the job interviews. In class, we did the job interviews. I think it was a useful workshop because I will graduate and certainly I’ll apply for a job that means I’ll have to interview for a job!! It sounds quite serious right? Exactly, if it is in the real life, it should be serious. But, in that class it was opposite because it was very funny. Therefore, the classroom was full of laugh and smile. ^^

 

Reflection: “What did I learn from the VictoriasSecret.Com?”

 

After I read the case study and entered the VictoriasSecret.com, I have no doubt why they achieved the goals. To support the brand and increase the sales were Victoria’s Secret two goals. First, they launched the web site including TV sports, Internet banner ads and print ads in major newspapers to build their brand stronger. There were many viewers visited the web site and more people recognized their brand. The web site became a leader in online innovation. Thus, they could build the brand prestige, loyalty, value etc. I think this is the product strategy (Branding) of VictoriasSecret.

For the promotion strategy, the web site offered their products and provided many sale  promotions for the customer. The shoppers comfortably ordered from catalogue on the web store. Consequently, they could increase the sales. Exactly, VictoriasSecret achieved the goals via VictoriasSecret.com.

Journal #3

In the third week, what we focused was the BUSINESS PROJECT. The instructor clearly explained the business project guideline. The important point was the required sections; rationale, company background, product strategy, promotion strategy and reflections. It listened not very difficult but not easy too. For me, it isn’t very difficult because I had a little knowledge of product strategy and promotion strategy that I had learnt before in Thai version. But now I’m very glad that I’ve learnt in another version and that is the reason why it isn’t easy. Surely, I’ve learnt it in English as an English major student. Everything I’ve dealt with isn’t in mother language that is quite difficult. However, I think it is more interesting, exciting and enjoyable than the past I had learnt in Thai that was very serious. Because of the instructor’s teaching style, she can make it easier to understand. So, I’ll attempt to do it as much as I can.

Journal #2

In the first class of this week, the main point we talked was “What are in women’s bag?” Absolutely, there is everything things in it I thought. We discussed and enjoyed showing our belongings to each other. The other day of this week, Ajarn Gob began the class with modeling that surprised me very much. The models are very professional!!

Again, we talked about “What are REALLY in women’s bag?” On the other side, it is not physical products but it is sense of belonging such as beauty, hope, ambition, safety, equality and etc. Oh! I see. The last thing I learned was Maslow’s Hierarchy of Needs. There are Basic, Safety, Belonging, Ego-status and Self-actualization. I quite understood it because of my business background. In fact, although I had learned it before, I rather forgot it. However, this class reminded me to review it again.

Journal #1

There was no class on Tuesday 25 in the first week of this term but I had to meet Ajarn Gob at her room for get the course syllabus, pre-lesson survey and some advices. She told me this week is the time for shopping which means it is the time for us to survey every class for making the decision to choose the courses we really want. Of course, I love shopping.  

On Thursday 27, is the first class of “English for international trade”. In the class, we began with talking about “Why are you interested in this course?” For me, the reasons are first; this course is about business which is appropriate for my background knowledge in IBM. Second, I like Ajarn Gob’s teaching style because she is so smart and understand the students well. That makes me happy and enjoys the class. Then, the teacher described about the course. It sounds very interesting and challenging for me especially to design my own BLOG! OMG! I must do my own blog that I have never touched it before. It very challenges and fears me BUT I think I’ll do my best too!!