Rationale

Everyone knows Paul Frank from the loveable monkey icon, Julius. The reaction when people see Paul Frank characters is “Oh, my!” whether a high school student or parents in their middle age. Certainly, I as an ordinary girl fell in love with that monkey, Julius at the first time I saw. At first glance, I saw it on T-shirts then looking around Paul Frank Store (at Central Festival, Phuket), I found that monkey decorated on many products including clothing, children's wear, watches, glasses, swimwear, accessories and even bikes.
It extremely attracted my attention and also my need. When I went shopping, I’ve never passed Paul Frank Store without taking a glance at that monkey. I just like to look at that monkey. It always makes me smile like that monkey, Julius. And when I had the opportunity to learn about the global brand, Paul Frank was the first brand I thought of. This brand really interested me; there were many things I want to know about it. So, I decided to choose Paul Frank brand without hesitation.