As the motto "Paul Frank is your friend", the company always makes gifts for our friends. That shows the target group of Paul Frank visibly, “friends” refer to people of all ages. "If you're going to make a gift for somebody you're not thinking of any age group or any marketing strategy," Frank said. Consequently, PFI has a wide range of consumers from the teeniest to their 80-year-old grandmas. Moreover, Paul Frank's core consumer is that hard-to-reach demo, the skeptical X and Y generations, which include the indie, punk, rave, club, street, urban and snowboard and skateboard sub-cultures.
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