Aug 2, 2010

Product strategy - Positioning

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The company has well known for its unique fun designs, wide range of inspired products, and Julius the monkey icon that made the brand known throughout the world and continues to expand and progress. As we believe in bright, happy colors inspired surroundings, humor, pleasant sarcasm, everyday cleverness, a youthful, fresh approach to just about everything and especially the venerable art of gift giving, that make the products different from the other brands. Therefore, it would be hard to find any companies which are similar to Paul Frank Industries.

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