Reflection: “What did I learn from the VictoriasSecret.Com?”

 

After I read the case study and entered the VictoriasSecret.com, I have no doubt why they achieved the goals. To support the brand and increase the sales were Victoria’s Secret two goals. First, they launched the web site including TV sports, Internet banner ads and print ads in major newspapers to build their brand stronger. There were many viewers visited the web site and more people recognized their brand. The web site became a leader in online innovation. Thus, they could build the brand prestige, loyalty, value etc. I think this is the product strategy (Branding) of VictoriasSecret.

For the promotion strategy, the web site offered their products and provided many sale  promotions for the customer. The shoppers comfortably ordered from catalogue on the web store. Consequently, they could increase the sales. Exactly, VictoriasSecret achieved the goals via VictoriasSecret.com.